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For the second straight year, Ford Fiesta has been named to kbb.com?s list of its 10 Coolest Cars Under $18,000. Two criteria ? being fun to drive and fun to own ? are critical to what the editors say is a very subjective ?cool factor,? the No. 1 attribute a vehicle must have to make the list. The 2015 Ford Fiesta continues to run at the head of the small-car pack with style, personality and a dazzling array of features and technologies that prove small is smart.