I've run Panasonic, AC Delco, Motorcraft, Diehard, Duralast...
The only battery I really want - is one that will fit the tray and start my car.
I'll take care of the rest...had to learn that the hard way - from all of the above...
I guess if you want to "split hairs" - construction and design are two key points that when you look dead-at any battery for your car, what do you see?
An easy-theft handle? Well, at least the guy can run away with it...
Top Posts and Side-Bolt - but are they on the CORRECT side? Not all are built for a universal approach to the connections.
How about the sides? Blackout or translucent - want an easy way to see water level? Might want to check into that feature when you are able to open the hood in daylight when you are in a comfortable setting like a warm summer day. Not A Gas Mat (AGM)? Flooded? Sulfuric Acid - Extreme temperature - sure it may be low-maintenance - but that is only a selling point - if the battery has got a bad cell - you're going to want to know that BEFORE you need it the most (Hint: North America - Santa Claus - Winter Equinox) so you can add water - change it (swap) or trade it in.
IF you need to make a choice - what kind of battery do you want under the hood? One you can maintain and look after or something that is just a Sealed Set-It-And-Forget-It type?
Not all batteries are built for long life, or even built to be properly mounted for the vehicles they state they can be used in (by Terminal orientation perhaps, but not necessarily by fitment though - that might be a warranty problem) in their Cross-reference Catalogs - "Hey! This one will work!" Exclaims a shop-hand that just blew the dust off a unnamed box of contents - just as quickly the Shop mechanic has already bungeed and wedgeed the botched box with no mounting tabs to this side as they attempt to fasten to the hold down plate and stab-bolt as they form a circle around the opened hood of your vehicle as they press down and hold while the one with the caulk gun of the quick set epoxy works his magic as they all play All Hands On Deck as they allow the glue to set the whole thing into place...
Oh, and don't forget - some are disastrous time bombs that have a limited life expectancy and you're left to clean up the mess - just like Moms' Turkey, with it's Built in Pop-Up Timers ready to go off. Ever have an Icy cold sub-zero wind chill morning - only to find a cell that cracked open on one of the sides and spill their guts, onto your fenders finish and to top it all off - No Charge! - No! Not Free! Just - No Charge (left) so you might get stranded - you get what you pay for...
Trade it in? Yeah, does the "Core" charge actually become a refund - as in I get cash or do I get "Credits" against the disposal fees the store will charge you? (Yet in the recycling realm they make money for the metals out of these things)
Do I want a Battery in the Traditional sense of "Acid cored", flooded with water and with immersed plates, or do I need something more exotic like AGM?
Each technology has a given life expectancy - I've gotten nearly 10-years out of the Panasonic, with Mitsubishi both flooded wet-cell kind, being a close second.
In performance with radio and electrical draw - Delco Remy is THE LAST THING I'd want in winter in my experiences in GM products - that single post Alternator is nice but will only charge to a given voltage - so unless you have a regulator out and field wire (that ALT battery lamp on the dash) you have no True way of truly determining the fate, state or rate - the battery can supply.
To me, all the types that are out there I've had experiences with - Motorcraft is not on the top of my list to trust or by use - see above...